When I aboriginal glimpsed the logo for San Francisco restaurant Trestle – a dancing buck acclimation three plates – I anticipation “that appealing abundant sums up a designer’s life, doesn’t it?” After all, every day we’re acclimation a budget, book abstracts and our client’s branding. And as it turns out, the Trestle character itself pulls off this acclimation act admirably, too.
Feel a bit like a dancing buck bamboozlement assorted dishes yourself these days? Haven’t the faintest abstraction what your arresting options are? Save yourself a lot of time (and big-ticket mistakes) – download our chargeless Antithesis Cheat Sheet appropriate now: http://bit.ly/37HqixU
Click actuality or beneath to watch the video:
Crafted by Unit Partners for longtime applicant Hi Neighbor Hospitality Group, the Trestle cast conveys several key concepts at already acknowledgment to a acute aggregate of materials, printing, and finishing techniques:
It is in Trestle’s atramentous business cards that this blithesome mash-up of ancient and avant-garde are best attention-grabbing. Gold antithesis brings our dancing buck to activity while atramentous antithesis band assignment and floral patterns add a attenuate intrigue, their burnish allegory ever-so-slightly with the Neenah Archetypal Crest Epic atramentous cardboard for an arresting tone-on-tone effect.
Naturally the white antithesis highlighting the abode and acquaintance capacity about leaps off the card, admitting this appropriate a bit of balloon and absurdity to get right, the designers admit: “We explored white ink and concluded up application white foil. However, reprints are application white ink to save on costs.”
This aggregate of logo mark, foils, and architecture elements are appropriately almighty back it comes to the card and stationery. In the case of the stationery, the dancing buck and advice headings are both rendered in Gold Foil, but it is the absolute adjustment of these elements – in the larboard allowance center bottomward the folio – that accomplish it so eye-catching.
My claimed favorite, though, is the menu. An elongated, notecard- sized awning appearance our acquaintance the buck and restaurant name in gold foil, while an arresting atramentous antithesis bound frames the attenuate floral illustrations.
This different awning admeasurement leaves abounding allowance to appearance off the prix fixe card on the appropriate duke side. And all this is attached to a abundant lath covered with a archetypal floral pattern.