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Since birth in April 2007, Sohar All-embracing (formerly Coffer Sohar) witnessed abiding growth, establishing itself as one of the best arresting banks in the country, anecdotic arising trends and above chump expectations every footfall of the way. With a lifecycle admission to Retail and Accumulated clients, the coffer provides barter a absolute and adjustable ambit of articles and casework while adhering to the accomplished standards of affection and integrity. Its constant focus on association abundance through a actual alive Accumulated Amusing Responsibility (CSR) affairs has additionally becoming the alignment endless awards and invaluable recognitions. With such solid foundation and accepting anchored over 10% of bazaar allotment and acquired a solid customer-base of over analysis a actor customers; it was time for the coffer to bound into the abutting date of development and added accession its contributions to Oman’s all-embracing development by redefining cyberbanking and introducing a new era for the brand.

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A New Adventure of Winning

As the coffer celebrates its 12th ceremony in the ages of April 2019, it has already boarded on a new adventure to transform the cyberbanking industry above the accepted accouterment of cyberbanking services. Afterward a change in leadership, the coffer auspiciously drew a connected appellation cardinal plan, including a abbreviate appellation plan to assassinate adjoin actual priorities. The new action is finer enabling the accomplished alignment to abound by carrying added achievement on the fundamentals to reinforce its aggressive bend whilst additionally carrying a able-bodied accession to the civic economy.

Banking Redefined

The new five-year action that was formulated in 2018 by the new management, has repositioned the coffer with vigour and laser-sharp focus on the objectives. As allotment of the strategy, the Coffer launched its new cast as “Sohar International” with an aspirational and adorning eyes to become a world-leading Omani account aggregation that helps customers, communities and bodies to advance and grow.

This new eyes is underpinned by bristles key pillars: Purpose, Promise, Principles, Personality and the all-embracing Experience. The purpose encompasses the renewed authoritative acceptance of allowance bodies win by carrying cyberbanking for their anytime alteration world, which is accurate by the affiance for acknowledging cyberbanking casework for bodies to ability any goal. The bank’s able workforce has accepted the new cast personality of actuality Sharp, Animal and Unstoppable. These personality attributes can be acquainted in any alternation through all the bank’s concrete or calendar blow points, acutely manifesting in the simple attempt of alms ‘more velocity’ by authoritative aggregate simpler and faster; ‘more value’ by authoritative aggregate accordant and affiliated to the customers’ world; and ‘more vision’ through streamlining aggregate appear accelerating and liberating interactions. As a result, the alignment is steadily transforming into an ecosystem of cyberbanking services, alms differentiated amount propositions with unrivalled chump experience.

Elegance, Dynamism and Perpetuity

With this ideology, the new brand’s logo sets to abduction the ability and breeding of a cyberbanking academy while still activity activating and perpetual. The two semi circles characterize the aspect of time – the mechanics aural a clock’s movement. The orange fasten denotes Sohar All-embracing actuality appropriate there in the appropriate abode at the appropriate time – capturing the aspect of absorption – at the centre of things that are important to customers.

Strong Financials and Bazaar Trust

Sohar All-embracing has apparent momentous advance over the years, a arrangement that becoming it accepting as one of Oman’s ‘Best Performing Companies’ at the 10th Alam Al-Iktisad Wal-Amaal (AIWA) Awards. The coffer accustomed the approval in antagonism with 25 awful aggressive firms for the Ample Basic category.

The cyberbanking after-effects for 2018 connected to reflect the bank’s spirit of winning, acquainted 15.9% advance in Net Profit, accomplishing OMR 29.366mn by the abutting of business on 31st December 2018, a acceleration from OMR 25.331mn in 2017. Furthermore, net absorption assets during the year added by 18.7% to OMR 56.651 actor compared to OMR 47.721 actor in 2017. Operating assets for the year added to OMR 94.438 million, an admission of 23.6% as compared to OMR 76.416 actor in 2017. The lath of admiral accustomed the administration of banknote assets to shareholders at the amount of 6% of the basic (6 baisas per share).

Reaffirming its absolute bazaar position and broker confidence, Sohar All-embracing assured the arising of OMR 100mn apart subordinated abiding bonds with cutting success that. The arising was the better in bounded bill by any bank, and the better by any close in 2018/2019 beneath the Basic Bazaar Authority (CMA) and listed in Muscat Securities Bazaar (MSM). The arising will accession Tier 1 Basic capability of the Bank, and with added CET 1 issuance, Sohar All-embracing will be added deepening its amount net account to appear as one of the arch Banks in Oman.

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Digital Evolution

With 12 years of solid contributions to people’s cyberbanking requirements, Sohar All-embracing charcoal committed to actuality industry leaders in accession and seamless technology, a drive that has apparent a arresting accession as allotment of the new action and cast identity. Keeping up with customers’ alteration lifestyles, Sohar All-embracing alien ‘eFloos’, a different e-wallet offered in affiliation with Omantel in what has become the aboriginal of its affectionate Telecom – Cyberbanking amalgamation in the Sultanate. The calendar wallet enables smartphone users to pay merchants, add, accelerate and accept funds to and from added wallets, accretion the appliance of e-payment accessories in Oman.

Additionally, the bank’s One Minute Mobile Cyberbanking and Internet Cyberbanking platforms saw ceaseless enhancements, auspicious added barter to catechumen from acceptable agency of transacting to added acceptable cyberbanking platforms. Added key calendar initiatives such as the accession of 24×7 burning armamentarium transfers to any coffer in Oman, acquittal of account bills, acquittal of PASI contributions, forth with burning money alteration account for remittances to India aloft the barrier of digitization to all-embracing levels. Additionally, the barrage of alternate e-Statement for retail barter in abutment of the Go-Green action catapulted the bank’s continuing as Oman’s aboriginal coffer to acquaint an alternate e-statement facility.

Corporate Amusing Responsibility

Over the years, Sohar All-embracing has remained committed to instilling absolute socioeconomic change aural the association through assorted affairs and initiatives. Sohar International’s CSR contributions are anxiously planned and evaluated in adjustment to ensure best assortment and reach, already benefitting over 30 accommodating associations abundant times about the Sultanate. The 12th year of operation saw Sohar All-embracing extend abutment to assorted accommodating and amusing development activities, bringing added amount to the lives of the differently-abled, youth, women, able communities and entrepreneurs whether through absolute donations or sponsorships.

Sohar All-embracing approved a able advance in the accessory of adolescence over the years, advantageous cogent absorption to adorning adolescent Omani talent. In band with the bank’s Sharp, Animal and Unstoppable cast personality, the coffer appear its absolute advocacy for the 15-year old, antagonism sensation, Shihab Al Habsi allowance him win and accession the Omani banderole internationally. Aural the annex of allotment Omani adolescence and in abutment of the government’s job conception agenda, Sohar All-embracing launched ‘Tomohi’; a one-year internship affairs aimed at acceptable ability and skillsets of Omani academy and university graduates which in about-face boosts their employability.

With a close acceptance in the accent of ability administration as a convenance to animate advance in any discipline, Sohar All-embracing sponsored abounding forums and conventions, accoutrement assorted globally hot capacity such as Blockchain technology, cybersecurity, animal assets development, adolescence leadership, entrepreneurship, alley assurance amid others.

Thought Leadership

Helping to adorn the bounded bread-and-butter arena with invaluable insights from world-renowned adorning personalities, Sohar All-embracing accustomed it’s awful acknowledged Chairman’s Arrangement ‘Viewpoint’. The arrangement has already apparent three actual able-bodied accustomed editions, accoutrement high-level capacity such as the accent of approaching anticipation and the role of technology, alteration all-around admiral and the ameliorate of absolute cyberbanking systems. To ensure best account to a avant-garde spectrum of people, the arrangement invites aerial contour accessible officials, business leaders, academics, academy acceptance and entrepreneurs, while additionally broadcasting the arrangement alive on amusing media platforms.

Business Fronts

Retail Banking

Sohar International’s Retail Cyberbanking Analysis additional its contributions appear the bank’s active progress, added accretion its chump base, abacus added amount to differentiate its absolute artefact and account offerings, and innovating market-leading propositions.

Enhancing accessibility to its wide-range of articles and services, the coffer broadcast its annex arrangement bringing the arrangement to a absolute of 30 branches by end of 2018. In addition, the coffer connected its offsite arrangement of ATMs with new additions bringing the absolute cardinal of ATMs by end of 2018 to 66, amid at appropriate high-footfall locations, acceptable admission to the bank’s retail services.

Committed to the arch of ‘more velocity’ as allotment of the new cast attributes, the coffer additionally launched a absolute ability attack to accumulate centralized processes, and ensure almanac time charge of casework such as aperture new accounts in aloof bristles account amid added initiatives. Accommodating customers’ active lifestyles, the attack additionally appear connected alive hours at the bank’s Oman Avenues Mall annex from 9am to 9:30 pm, every day, including weekends and holidays.

Sohar All-embracing alien seven new activity allowance articles in 2018 through a cardinal amalgamation with Arabia Falcon Insurance, and added aloft the bar by application avant-garde technology to become the aboriginal coffer in Oman to affair activity allowance behavior instantly.

Rewarding bags of winners to date, Sohar All-embracing apparent its new Sohar | Prize Scheme for 2018 beneath the affair ‘Now That’s Winning’. The new Prize Scheme offers appropriate break draws; bacon alteration draws; and adolescence draws forth with, weekly, monthly, annual and the admirable year end draws. 

To added admission acquaintance about the bank’s articles and services, as able-bodied as admission its bazaar share, the cards business launched four promotional campaigns, all accepting actual absolute response, best conspicuously its ‘Free for Life’ advance that offered barter acclaim cards with no face-lifting or account fees for life.

Wealth Management

With a added focused admission to chump service, Sohar All-embracing apparent its new world-class Wealth Administration advising services, crafted alone for added accurate customers, alms them fiduciary admonition and awful customized cyberbanking and accompanying services, accoutrement accumulation and investments schemes, borrowings, approaching aegis schemes and day to day transactions.

Closely ecology economies and markets about the apple rapidly changing, Sohar All-embracing evolves as an accomplished partner, one with a all-around reach, bounded ability and a affection for applicant account to admonition barter win and abound for the future. Sohar International’s Wealth Administration is congenital on the boundless amount of accepting the appropriate and appropriate admonition from a trusted partner. The Sohar Wealth Administration aggregation is able-bodied able with experts that can ability out to barter beyond the Sultanate, with assorted ability alignment from advance banking, accident management, retail and accumulated banking, amid added important fields.

Wholesale Banking

Catering to the needs of ample corporates, mid-sector corporates and SMEs, the Wholesale Cyberbanking Analysis has consistently played key role in the banks all-embracing performance. With a aggregation of industry professionals, and absorption the banks new cast principals of added velocity, added amount and added vision, the Wholesale Cyberbanking analysis has managed to accumulate a acceptability for its incomparable turnaround time, focused approach, accumulated advising and custom-built accessories to breeding and advance a aggregation through anniversary of the ascendance levels of growth, allegorical them from actuality an SME to Mid Area Corporate, and eventually Ample Corporate.

Over the accomplished 12 years, the Ample Corporates Cyberbanking assemblage (LCB) has auspiciously delivered cyberbanking casework and solutions to sectors such as oil & gas sector, ample basement projects, retail projects, and mining projects, in accession accouterment catalyst to the civic affairs for bread-and-butter diversification. The department’s action is to agitate business alfresco of Muscat, decidedly with affairs arising in Sohar and Salalah, which has been able-bodied accustomed and added widened the border for new relationships in added geographic locations such as Duqm, Nizwa, Sur, Buraimi, and others. In band with added units of the bank’s Wholesale Cyberbanking Division, the Ample Corporates Cyberbanking assemblage has put greater accent on its advising services, alluring customer’s acceptance to the aerial affection standards of the casework extended.

The Mid Area Accumulated Cyberbanking (MSC) on the added hand, has been accouterment to the Cyberbanking requirements of groups which are not advised ‘large’ and accept specialised requirements such as structured finance. The MSC Department additionally proactively supports average admeasurement enterprises/sub-contractors and traders for key bread-and-butter sectors such as Oil & Gas, Contracting companies, Trading Companies, and sub-contractors associated with big basement projects as able-bodied as aerial end casework requirements to added accounted organisations.

The Bank’s SME Assemblage played a basic role to beginning automated clusters in Oman and has emerged as a trusted guide, continuing to focus its eyes to chase the Government’s directives in abnormal abroad from an oil abased abridgement and affective assiduously the abeyant of the SME segment. The SME Assemblage has positioned itself today as a ability partner, accouterment absolute business solutions to beginning entrepreneurs, and introduces SMEs to access akin accident administration through educating them on aboriginal admonishing signs.

Investment Banking

Sohar All-embracing asserts a high-functioning Advance Cyberbanking analysis that endows trusted cyberbanking advising solutions, as able-bodied as handles the Asset Administration Unit. In 2018, the division’s absolute amount of assets beneath administration added to OMR 80 million, including the bank’s arrangement as Co-Manager of Oman Advance Fund. The analysis added helped to accession basic for Oman Development Armamentarium (ODF), auspiciously onboarded a absolute entity, and its role as advising account provider was connected until 2024. The bank’s asset administration aggregation auspiciously onboarded a cardinal of celebrated audience in 2018 afterward its relaunch of assurance and aegis services, as able-bodied as portfolio administration and an escrow account for clandestine disinterestedness deals. Sohar International’s Asset Administration aggregation is additionally accretion its attendance in the bazaar with offerings for the disinterestedness and band market.

Sohar Islamic

Since its birth in 2013, Sohar Islamic has approved an advancement ascendance aural the Islamic cyberbanking sector, continuing to accord absolutely to Sohar International’s basal band and accouterment retail and accumulated barter with a avant-garde ambit of Shari’a adjustable articles and services. In 2018, Sohar Islamic empiric a ambit of absolute outcomes and milestones, featuring advance beyond a cardinal of key verticals, conspicuously furthering its assimilation of the accumulated segment. 2018 saw the accession of two branches to its arrangement ensuring accessibility to accepted and abeyant customers.

Sohar Islamic connected to serves as an industry baton to advance greater ability and compassionate of Islamic cyberbanking by facilitating apprenticeship through several seminars targeted appear the youth. Sohar Islamic assures abounding alignment with the standards set by the Accounting and Auditing Alignment for Islamic Cyberbanking Institutions (AAOIFI).

Human Capital

Sohar All-embracing places abundant amount on animal basic as the ambassadors of the cast and the courage of its assorted operations. With assorted centralized and alien training and development programs, the bank’s Animal Resource Division’s above focus remained on architecture agent claimed and able bent and accomplishment that will admonition accommodated business objectives and the all-embracing action of the bank. 2018 saw the coffer ablution ‘Erteqa’a Plus’, a participant-centred six-month administration and administration abilities development program, delivered in affiliation with Harvard Business Publishing. Abounding added initiatives were alien by the coffer to advance greater alternation amid advisers in accepted and amid junior, mid-level, and chief employees. Sohar All-embracing charcoal committed in its abutment appear the Sultanate’s Omanisation policy; accomplishing an Omanisation arrangement of over 93% by end of 2018, underlining its charge to accommodate job and development opportunities to adolescent and able Omanis.

Future Outlook

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